Business
Conversion Rate Calculator
Turn visitors and completed actions into a conversion rate percentage.
The conversion rate percentage tells you how many visitors out of every 100 took the action you wanted, so it shows how well a page or offer turns visits into results.
Formula
Conversion rate = conversions divided by visitors, multiplied by 100.
How it works
Enter how many people visited and how many took the action you wanted, such as buying or booking. The percentage shows how well the page or offer turns attention into results, and it is the baseline for testing improvements.
Worked example
For example, 40 conversions from 1000 visitors gives 40 ÷ 1000 × 100 = 4.00%, so the conversion rate is 4.00%.
FAQs
What counts as a conversion?
Whatever action matters for that page: a sale, a signup, a booking or a completed enquiry. Pick one per calculation.
Why is my rate so low?
Common causes are unclear offers, slow pages, weak trust signals or traffic that was never a good match.
How do I improve it?
Change one thing at a time, such as the headline or the call to action, and compare the new rate with this baseline.
Estimates only, not financial advice. Check your figures before making a business decision.
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