Business
Customer Acquisition Calculator
Find cost per customer.
The result is the average cost of gaining one new customer from the marketing cost and customer count you entered.
Formula
Cost per customer = marketing cost ÷ new customers.
How it works
For example, $1000 ÷ 50 = $20.
FAQs
What does the Customer Acquisition Calculator do?
It takes the values you enter and works out the customer acquisition calculator for you, showing the result straight away.
What should I enter?
Enter ordinary numbers in the boxes above. If a value does not make sense for this calculation, the page will ask you to check it instead of showing a wrong answer.
Can I use the result for everyday math?
Yes. It is a general-purpose math helper; for professional work, still check the steps against your own working.
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All tools are free.
Each page shows the formula it uses, so you can check the result yourself.
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